ChatGPT Ads Launch In Australia

20/04/2026 James Fitzgerald

OpenAI has expanded ChatGPT advertising beyond the US, with Australia among the first international markets to go live. The rollout marks a shift from early testing to broader scale, as the company builds a new advertising channel within its ....

[STUDY] LinkedIn Becomes Top Source In AI Answers

23/03/2026 James Fitzgerald

LinkedIn has become the most cited domain for professional queries across major AI platforms, marking a significant shift in how expertise is surfaced in AI-generated answers. New data from Profound shows the platform surged from outside the ....

AI Traffic Fails To Replace Search Losses

23/03/2026 James Fitzgerald

New data from Ahrefs, spanning more than 74,000 websites, offers one of the clearest views yet of how traffic is shifting in the AI era. Nearly 90 million search visits have disappeared over the past nine months, a figure that immediately ra ....

ChatGPT Ads Highlight Early Search Trends

23/03/2026 James Fitzgerald

Four weeks into OpenAI’s rollout of ads in ChatGPT, early data suggests a familiar pattern. Despite the shift in interface, user behaviour and advertiser strategy look strikingly similar to traditional search. ....

LinkedIn Algorithm Update Prioritises Relevance Over Reach

23/03/2026 James Fitzgerald

LinkedIn has overhauled its Feed, introducing a new AI-driven ranking system built on large language models. Detailed in a post from the LinkedIn Engineering blog, the update marks a significant shift in how content is understood, ranked, an ....

[STUDY] Human Presence Boosts Reels Retention

23/03/2026 James Fitzgerald

Short-form video is no longer an experimental format. It sits at the centre of attention across Facebook and Instagram, with Reels driving a significant share of time spent and content interaction. For markete ....

[NEW STUDY] Meta And TikTok Battle For Engagement

18/03/2026 James Fitzgerald

New data from Buffer’s State of Social Media Engagement 2026 report highlights a clear shift in how audiences interact across major platforms. Engagement is no longer evenly distributed. It is conc ....

[STUDY] AI Brand Tracking Isn't Easy

25/02/2026 James Fitzgerald

AI platforms are rapidly becoming part of the discovery journey. Buyers are asking ChatGPT, Claude, and Google AI for recommendations across categories ranging from software and agencies to consumer products. As a result, AI visibility track ....

Google Is Reshaping Paid And Organic Search

25/02/2026 James Fitzgerald

Search is not just becoming more AI driven. Paid listings are taking up more of the results page and more of the clicks. Much of the recent debate has focused on AI Overviews and how generative answer ....

Google Expands AI Insights In GA4

25/02/2026 James Fitzgerald

Google Analytics is introducing two updates aimed at improving how marketers identify performance changes and manage paid media investment. AI powered Generated insights are now surfaced directly on the GA4 Home page, while a new cross chan ....

[STUDY] Instagram Growth Holds As Reach Declines

25/02/2026 James Fitzgerald

Most social strategies still treat platforms as a portfolio decision. Increase TikTok. Defend Instagram. Maintain Facebook. Test LinkedIn. The problem is not budget allocation. It is structural misund ....