ChatGPT 5 Launches
OpenAI has launched GPT-5, consolidating its previous specialist AI models into a single system capable of adapting speed, depth and tone on demand. For CMOs and corporate communications leaders, this is less about technical prowess and mor ....
11/08/2025
Google AI Search Splits
03/08/2025 James Fitzgerald
Search marketers are facing a fundamental change in how Google delivers answers. The introduction of two distinct AI-powered search formats, AI Mode and AI Overviews, marks a shift from a single set of ranking rules to a dual-path system wi ....
[NEW STUDY] Gen Z Drives Shift Toward AI and Social Search
03/08/2025 James Fitzgerald
Search behaviour is undergoing a quiet revolution. What was once a near-synonym for “Googling” is now a more complex, multi-platform experience shaped by intent, topic and audience. New data from Claneo, in partnership with Appinio, rev ....
Instagram Shares Content Engagement Guide
03/08/2025 James Fitzgerald
In today’s Instagram landscape, marketers are playing for marginal gains. Organic visibility is tightening, competition is fierce, and attention is spread across multiple surfaces. To achieve meaningful results, brands can no longer rely ....
Instagram Confirms Link in Bio Won’t Hurt Reach
24/07/2025 James Fitzgerald
Instagram chief Adam Mosseri has officially debunked one of the most persistent myths in the creator and social media marketing world: the idea that using the phrase “link in bio” in your post cap ....
YouTube Expands Generative AI Video Tools
24/07/2025 James Fitzgerald
YouTube is doubling down on generative AI, rolling out a suite of new tools aimed at transforming how Shorts are created and experienced. With enhanced image-to-video capabilities, dynamic effects, and a dedicated AI Playground, the platform ....
OpenAI Launches ChatGPT Agent For Complex Tasks
21/07/2025 James Fitzgerald
OpenAI has launched one of its most ambitious tools to date: ChatGPT Agent, a fully functional AI assistant designed to carry out complex, end-to-end tasks with minimal human input. More than just a chatbot, this new agent can plan, research, execute, and deliver results acr ....
LinkedIn Reverts Algorithm After Recency Backlash
21/07/2025 James Fitzgerald
LinkedIn has confirmed it is rolling back recent feed changes following user frustration over a surge in outdated posts. The platform had been testing a new algorithm designed to balance content recency with relevance. However, the update tr ....
Facebook Cracks Down on Unoriginal Content
21/07/2025 James Fitzgerald
Facebook is rolling out a major algorithm change aimed at elevating original content and penalising serial reposters. The update reflects a growing platform-wide effort by Meta to protect creators and ensure that those producing fresh, authe ....
[NEW STUDY] LinkedIn Unlocks Influence of Hidden Buyers
18/07/2025 James Fitzgerald
Too many deals fall apart behind closed doors — and marketers are left guessing why. LinkedIn and Edelman’s 2025 B2B Thought Leadership Impact Report sheds light on the overlooked stakeholders qui ....
Google AI Mode Reshapes Search Behaviour
13/07/2025 James Fitzgerald
Google’s rollout of AI Mode on 20 May marks a major shift in how people search online. It is not a full leap into large language models (LLMs), but it is the clearest move yet toward integrating generative AI into core search behaviour. T ....