The Power Of Being Wrong
Today’s guest blog post is from Chris Fraser Partner at Intention.al, an excellent digital ad agency, rated highly by SMK. Do not be pu ....
22/05/2019
Instagram Revives IGTV & Expands Explore Functions
21/05/2019 SMK Editor
500+ Million People Use Instagram Explore Each Month As part of Instagram’s ongoing 2019 redesign, the platform has announced a series of updates for its important Explore discovery feature. Instagram Explore drives 20% of Instagra ....
Google Shopping Throws Gauntlet Down To Instagram
19/05/2019 SMK Editor
Browse, Shop & Buy Direct From Google Shopping A recurring theme over the past month has been the major players’ developer conferences. Since the end of April, SMK has explored the latest 2019 innovations from ....
New Facebook Video Algorithm Update
16/05/2019 SMK Editor
Facebook’s Third Major Algorithm Update Of 2019 Hot off the heels of News Feed algorithm updates in April and ....
YouTube's Smart New Bumper Ad Builder
14/05/2019 SMK Editor
New AI 'Bumper Machine' Fires Out YouTube Video Ads In Seconds Managing the creative treadmill is a major challenge for marketers and agencies alike. Not only do messages need to be often tailored by platform, but increasingly wi ....
[New Study] Instagram Influencer Posts Up 153%
12/05/2019 SMK Editor
Branded Content Posts Surge, While Influencers Make It Rain A recent study from UM suggests that only 4% of consumers trust influencer posts on soc ....
Google Announces Search Rankings For Podcasts
09/05/2019 SMK Editor
Google I/O Updates Search Results For Podcasts Following hot on the heels of Facebook’s F8 developer conference, this week has been the Google equivalent, the I/O Developer Conference. At this week’s event, Google announced a ....
Facebook Messenger F8 Marketing Takeaways
07/05/2019 SMK Editor
"A Modern Day Social Network Built Around Messaging" This is the third and final instalment of SMK’s F8 coverage. Today we are exploring Facebook Messenger, following ....
Major Instagram F8 Takeaways
06/05/2019 SMK Editor
F8 Changes Galore: Vanity Metrics, Influencers, Camera, Commerce and Stories Last week was Facebook’s F8 Conference, the biggest event in Facebook’s calendar. For the uninitiated, think of on ....
Major Facebook F8 Takeways For Marketers
03/05/2019 SMK Editor
Marketers Globally Groan, As Facebook Shreds Social Strategies. Again. It’s that time of the year again: F8. The Facebook F8 developer conference is Big Blue’s biggest event of the year. Mark Zuckerberg practise ....
Snapchat Is Back At The Races
30/04/2019 SMK Editor
Strong Snap Q1 Sees Usage & Revenue Up After a 2018 to forget, Snapchat is finally rocking and rolling again, with both usage and revenue up for the plucky camera company. Snapchat posted its first daily user growth in over a year. A ....
LinkedIn Engagement Up 24%
29/04/2019 SMK Editor
LinkedIn's 2019 Feature Extravaganza Pays Off LinkedIn’s parent company Microsoft has just released its quarterly results, showing a booming platform, going from strength to strength. Microsoft CEO Satya Nadella: ....