Meta Forces Ads Automation
Meta is accelerating its pivot to fully automated advertising, with sweeping changes to detailed targeting and exclusions that will impact campaign structure from January 2026. These updates are not optional. Advertisers still relying on ma ....
29/08/2025
ChatGPT Drives 527% Surge in AI Discovery Traffic
18/08/2025 James Fitzgerald
AI platforms are no longer a curiosity in the search landscape. They’re now a meaningful source of web traffic. According to new data from Previsible, first featured in ....
Instagram Finally Adds Reposts and Maps
18/08/2025 James Fitzgerald
Instagram has officially rolled out three new features that mark a clear pivot in how the platform is used. Reposts, a Snap-style Friend Map, and a new Friends tab in Reels are now available to all users, each designed to increase engagemen ....
Instagram Growth in 2025 Requires Consistent Posting
18/08/2025 James Fitzgerald
Instagram marketers looking to grow reach and followers in 2025 should be thinking less about clever hacks and more about consistency. New data from Buffer, based on more than 2 million posts from over 100,000 accounts, confirms a simple tr ....
Google Defends AI Overviews Amid Traffic Concerns
11/08/2025 James Fitzgerald
The ongoing rollout of Google’s AI Overviews has prompted intense debate among publishers, SEOs and advertisers. Critics claim the feature is eroding referral traffic from search, while Google insists the opposite is true, arguing that it ....
Instagram Updates Performance Metrics
11/08/2025 James Fitzgerald
Social media marketers have long relied on familiar metrics — reach, likes, views — yet these numbers have often fallen short of explaining why something worked or how to improve it next time. Th ....
ChatGPT 5 Launches
11/08/2025 James Fitzgerald
OpenAI has launched GPT-5, consolidating its previous specialist AI models into a single system capable of adapting speed, depth and tone on demand. For CMOs and corporate communications leaders, this is less about technical prowess and mor ....
Google AI Search Splits
03/08/2025 James Fitzgerald
Search marketers are facing a fundamental change in how Google delivers answers. The introduction of two distinct AI-powered search formats, AI Mode and AI Overviews, marks a shift from a single set of ranking rules to a dual-path system wi ....
[NEW STUDY] Gen Z Drives Shift Toward AI and Social Search
03/08/2025 James Fitzgerald
Search behaviour is undergoing a quiet revolution. What was once a near-synonym for “Googling” is now a more complex, multi-platform experience shaped by intent, topic and audience. New data from Claneo, in partnership with Appinio, rev ....
Instagram Shares Content Engagement Guide
03/08/2025 James Fitzgerald
In today’s Instagram landscape, marketers are playing for marginal gains. Organic visibility is tightening, competition is fierce, and attention is spread across multiple surfaces. To achieve meaningful results, brands can no longer rely ....
Instagram Confirms Link in Bio Won’t Hurt Reach
24/07/2025 James Fitzgerald
Instagram chief Adam Mosseri has officially debunked one of the most persistent myths in the creator and social media marketing world: the idea that using the phrase “link in bio” in your post cap ....