[New Study] LinkedIn Engagement Up 44%

13/05/2024 James Fitzgerald

After almost a decade on the sidelines, LinkedIn is rapidly becoming a priority platform for many organisations, according to a recent Social Insider study. The 2024 LinkedIn Benchmarks Study has unveiled some useful trends for communicators, notably a significant 44% yea ....

Meta Releases Advanced Generative AI Capabilities For Ad Creation

10/05/2024 James Fitzgerald

Meta is expanding its suite of creative tools with the introduction of more sophisticated generative AI capabilities for ads. The latest enhancements include advanced text and image generation, creative expansion, text overlays, and a centralised hub of AI tools within Ad ....

Instagram Updates Hashtag Functionality Offering Discovery Boost

08/05/2024 James Fitzgerald

Instagram has recently updated its approach to how hashtags influence discovery on the platform, marking a shift from showing a "Top Posts" feed to broadening user access to a more comprehensive search results page. The change mirrors the user experience in the Explore se ....

Meta Unveils Enhanced Lead Generation Guidelines to Bolster Campaign Effectiveness

06/05/2024 James Fitzgerald

Meta has recently updated its lead generation guidelines, providing marketers with a suite of advanced practices to enhance the effectiveness of their campaigns on its platforms. These recommendations leverage the latest in AI technology and strategic integrations to opti ....

Instagram Threads Tops 150m Users, Ads To Launch In 2024

01/05/2024 James Fitzgerald

Threads, Meta's Twitter-like social media app, continues to show remarkable growth and is making significant strides in the competitive social media landscape. Since its launch, Threads has piggybacked Instagram to rapidly gain users, achieving an impressive milestone of ....

Google Once Again Delays Ad Cookie Cull

29/04/2024 James Fitzgerald

Google has announced another postponement in the removal of third-party cookies from its Chrome browser, marking the third delay since the initial announcement. Google’s decision comes amid ongoing regulatory reviews and feedback from various industry stakeholders, emph ....

Meta Bets Big on Meta AI

26/04/2024 SMK (Social Media Knowledge)

Meta has turbocharged its role in the generative AI sector by introducing its new AI assistant, Meta AI, which is now integrated into its popular apps, including Facebook, Instagram, WhatsApp, and Messenger. Meta AI Paves Way For New Search Play Utilising the soph ....

LinkedIn Trials Premium Company Page Business Subscription

22/04/2024 James Fitzgerald

LinkedIn is looking to follow Meta’s lead as it begins testing a new subscription-based service tailored for businesses. The new initiative, dubbed LinkedIn Premium Company Pages, is gradually being rolled out and offers an array of advanced features designed to enhance ....

Google Introduces New Generative AI Video Tools

19/04/2024 James Fitzgerald

Google has recently enhanced its creative tools by integrating generative AI into its Demand Gen campaigns. This new feature offers advertisers sophisticated tools to create custom visuals directly within the ad setup, which could potentially change how brands engage with au ....

Facebook Goes All In On Vertical Video

15/04/2024 James Fitzgerald

As the digital landscape evolves, Facebook's introduction of a new full-screen video player marks a significant adaptation, aligning more closely with the popular TikTok-style vertical video format. Facebook’s shift is not just a nod to current trends but a strategic mo ....

Google Announces New Marketing Mix Modelling (MMM) Tool for Advanced Reporting

09/04/2024 Russell Hughes

Google is putting more money into its Marketing Mix Models (MMMs) to help marketers measure cross-channel media campaigns more accurately by developing an analytics tool that takes into account sales impact based on several factors such as resp ....