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DIGITAL MARKETING NEWS

Snapchat gives more control to users, opens door to brands

March 25, 2022

Snapchat has introduced two new features that brings gives users more control, and brands a new look in. 

Search N Snap

Snapchat now features a search bar at the top of the app. This means you can look up friends, brands, and other users.

The second updates allows users to upload video and photos to Snapchat HQ, which may choose to publish the content globally. 

Until now, Snapchat only accepted content from pre-approved events such as the Golden Globe Awards.

Growing pains

The search bar will make it easier for Snappers to connect with one another, potentially boosting Snapchat's user base and engagement levels.

It could also help brands reach more of Snapchat's lucrative, and until now elusive, millennial market.

In 2016 Snapchat moved from upstart to serious social player. Stay tuned to see how it leverages its position in 2017.
 

Learn with SMK W/C 4th July 2022

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SMK Editor

SMK Editor

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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