[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Snapchat gives more control to users, opens door to brands

March 25, 2022

Snapchat has introduced two new features that brings gives users more control, and brands a new look in. 

Search N Snap

Snapchat now features a search bar at the top of the app. This means you can look up friends, brands, and other users.

The second updates allows users to upload video and photos to Snapchat HQ, which may choose to publish the content globally. 

Until now, Snapchat only accepted content from pre-approved events such as the Golden Globe Awards.

Growing pains

The search bar will make it easier for Snappers to connect with one another, potentially boosting Snapchat's user base and engagement levels.

It could also help brands reach more of Snapchat's lucrative, and until now elusive, millennial market.

In 2016 Snapchat moved from upstart to serious social player. Stay tuned to see how it leverages its position in 2017.
 

Learn with SMK through May

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

May SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

B2B Marketing Masterclass: Search, Social & CRM on Thursdays from 10 am – 12 pm AEST

  • Module 1: 2023 B2B Marketing Trends, Challenges & Opportunities
  • Module 2: B2B Content Marketing, Engagement & Brand Building
  • Module 3: Email Marketing and Customer Relationship Management (CRM)
  • Module 4: Creating High-Performing B2B Ads Campaign

2023 Instagram Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: 2023 Instagram Trends, Benchmarks & Strategy Planning
  • Module 2: Instagram Engagement, Algorithms & Content Marketing
  • Module 3: Developing High Performing Instagram Ad Campaigns
  • Module 4: Influencers, Shopping & Commerce

Leave a Comment

RECOMMENDED FOR YOU