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DIGITAL MARKETING NEWS

Facebook adds Call-to-Action Units for Instant Articles

Facebook has launched Call-to-Action Units for Instant Articles, giving publishers more bang for their buck.

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Publishers can now add CTA units, including Page Like and Email Sign-Up, using a self-serve creation flow.

Once posted, they can access insights on the performance of these CTA units.

More to come

Facebook says Slate used the Email Sign-up CTA, which accounted for 41% of their newsletter list growth over two months.

While The Huffington Post used the same unit, which generated 29% of the HuffPost Morning Email sign-ups over three months.

And there's more to come. Facebook says it's currently developing new CTA units, including Free-Trial and Mobile App Install. 

To find out more visit media.fb.com.

What sort of CTA units would you like to see? Let us know in the Comments.

 

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
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