[SMK] Social Media Knowledge


Facebook launches News Subscriptions

Facebook has finally launched its long-planned subscription service for 10 media outlets partnered with the popular social network.

Big news comes to Pages

The Washington Post, The Telegraph, CNN, The New York Times, The Boston Globe, The Economist, and Business Insider are just a few of the big names now offering subscription services through Facebook.

The service is based on a paywall system that engages after a user has viewed 10 free articles in a month, with Facebook forgoing any percentage. All payments will go directly to the news agencies.

US and Europe will be testing the new metered paywall subscription service, currently only available to Android users.

The advent of Instant Articles

Media organisations looking to utilise the new Facebook subscription service will need to adhere to the social network’s Instant Articles format, ensuring articles load faster on mobile devices.

The process to offer online news subscriptions has been underway for months now in order to provide up-to-date news content in the method users consume most, on mobile devices.

At present there are only 10 news agencies testing the new delivery system but more are likely to follow as subscriptions gain momentum.

Users who already subscribe to any of the testing news agencies will be able to login in through Instant Articles at no extra cost.

Do you prefer getting news on your mobile device? Are you likely to subscribe? Let us know what you think in our comments section below.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment