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DIGITAL MARKETING NEWS

Facebook Messenger gets GIF search

Facebook loves tinkering with its products almost as much as Twitter does. The latest update: new GIF buttons for Messenger.

Message in a bottle

While there's been no official announcement, several Facebook chat and Messenger users have spied the new buttons, which appear when you open a chat window.

Sitting beside the Send Money, Photo and Sticker buttons, clicking the GIF icon reveals a list of randomly selected GIFs and a search box.

Shake it up

The update makes searching and sharing GiFs more streamlined on mobile.

Currently users need to download a separate dedicated app to search and share GIFs, then feed them through an app such as Messenger.

Facebook recently made GIFs shareable on the web, so a similar function boost to mobile seems a logical step. 

Do you use GIFs in your marketing plan? Let us know how in the comments.
 

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