[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook now gets 100 million hours of video every day

Facebook’s recent earnings report surprised no one by confirming that the platform continues to be incredibly rich and popular.

One of the more interesting facts: Facebookers now watch 100 million hours of video every day.

Look at this

This comes as Facebook seriously ups its video credentials this year.

In 2015 Facebook doubled its News Feed video views from 4 billion to 8 billion, while the social network recently rolled out support for 360 video and Live streaming for US users.

Brand vision

While Facebook may rule many things, it’s still got a long way to go before catching up to YouTube’s 1 billion viewers.

However the clincher may be Facebook’s vast banks of data on its users – allowing them to serve up more precisely targeted video ads.

Whichever behemoth comes out on top, prepare for more video ads coming soon in 2016.
 

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