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Facebook now gets 100 million hours of video every day

Facebook’s recent earnings report surprised no one by confirming that the platform continues to be incredibly rich and popular.

One of the more interesting facts: Facebookers now watch 100 million hours of video every day.

Look at this

This comes as Facebook seriously ups its video credentials this year.

In 2015 Facebook doubled its News Feed video views from 4 billion to 8 billion, while the social network recently rolled out support for 360 video and Live streaming for US users.

Brand vision

While Facebook may rule many things, it’s still got a long way to go before catching up to YouTube’s 1 billion viewers.

However the clincher may be Facebook’s vast banks of data on its users – allowing them to serve up more precisely targeted video ads.

Whichever behemoth comes out on top, prepare for more video ads coming soon in 2016.
 

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SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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