[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook rolls out massive list of updates for Page Admins

Do you pride yourself on how quickly you respond to customer comments on Facebook?

Now you can show the world how awesome you are with Facebook’s latest updates.

Quick Time

Last year Facebook added a feature to Pages called the “Very Responsive Indicator”, which only applied to brands that replied to 90% of customer queries within five minutes.

The reigns are being relaxed a bit, with Page Admins now able to set average response times on their Facebook Page. These might range from “within minutes” to “within a day”.

Page response times will appear in Messenger threads after a user contacts a business.

Gone fishing

Facebook has also included an “Away” messaging status, designed to show users when the Page Admin is available to respond to messages.

This could work if your Page is unattended out of business hours, or during a public holiday.

Page Admins can also set Away Messages and Instant Replies that give users additional information.

Inbox update

Facebook has also updated the inbox, giving Page Admins more information and context about users who have contacted them.

This data includes past interactions with the user, information the user likes to share publicly, and any current orders. Admins can also add notes about users for future reference.

The updates are gradually rolling out globally, with full functionality expected in the coming months.

To find out more visit facebook.com/business.
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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