[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Three ways to get more from Twitter

If you're working in digital marketing chances are you're all over Twitter. But when was the last time you stepped back and had a look at your Twitter strategy?

As 2015 begins to rev up here are three things to consider before tweeting. 

1. How Soon is Now?

There's no such thing as the perfect time to tweet. In fact if you look at 100 studies you'll probably find 100 different answers to the question.

The optimal time to tweet depends on your business and your followers. And the best way to find out what works is by testing. 

Do early morning tweets work better than ones at midday? Do you see a drop off in replies when you post over X amount per day?

It's more art than science, but only by experimenting with different time schedules can you gain an understanding of what works. Any with analytics. See below.

2. Measurement

Twitter's analytics have traditionally been pretty basic, but they're improving. 

Twitter Analytics now gives you a good overview into how your tweets are travelling, including impressions, replies and follower data. 

For something more in-depth consider SumAll's reporting tool. You can also use tools like Topsy to research trending hashtags. 

Once you know what's working, tweak your tweets accordingly.

3. The competition

Finally, there's nothing wrong with keeping an eye on the competition. And it's never been easier. 

Rival IQ allows you to track competitors across a range of metrics including average tweets and engagement rates per day.

You can also see which posts were most successful, in terms of timing and content.

See how you stack up and adjust accordingly. 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment