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DIGITAL MARKETING NEWS

Facebook zeroes in on Local News

Facebook is trialing a new feature making it easier to find local news from credible outlets.

Read all about it

Select users will now see a "Today In" feed appear in the Facebook app. The feed contains information, events, and announcements about local news.

All news outlets appearing in the feed must be approved by Facebook's recently formed News Partnerships team.

At the moment "Today In" is limited to six US cities, with users in these areas able to receive notifications and emergency updates from local authorities.

Circuit breaker

"Today In" is part of the Facebook's Journalism Project, launched in response to the flood of alleged fake news amidst the US presidential election.

The feature could help drive more traffic to local publishers, while giving users access to higher-quality news sources. If it takes off expect a wider launch this year.

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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