[SMK] Social Media Knowledge


Filmic mobile video via VSCO

Photography app stallwart VSCO has branched out into video.

In the app

Video editing in the VSCO app works intuitively enough: you select a video from your camera roll and apply one of VSCO’s famous presets. Save it back to your camera roll, and you’re done.

It can handle video up to 30 FPS at 4K, or 60 FPS for up to 1080. There are no limits on file size or clip length.

VSCO on the go

The base VSCO app is free in the App Store and Google Play. The Verge called it ‘the premier mobile photography app’ back in 2013, though it gets less press now.

In mid 2017, they released MP1 and MP2 to give desktop users the same presets previously only available on phone apps. Now adding video capability to their mobile app, VSCO further leverages the mobile app’s brand strength and bolsters the value prop of a VSCO X subscription.

X marks the subscription

So far, video editing is only available as ‘early access’ for iOS users signed up to Visual Supply Company’s subscription service, VSCO X.

Launched in late 2016 as ‘invite-only’, VSCO X has since been marketed more broadly, including a free trial offer.

As of 20 September, VSCO video editing on Android is still coming soon.

VSCO X’s $20 p.a. subscription price is pretty reasonable: does the inclusion of video presets push it over the line?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through June

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

June SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

B2B Marketing Masterclass: Search, Social & CRM on Thursdays from 10 am – 12 pm AEST

  • Module 1: 2023 B2B Marketing Trends, Challenges & Opportunities
  • Module 2: B2B Content Marketing, Engagement & Brand Building
  • Module 3: Email Marketing and Customer Relationship Management (CRM)
  • Module 4: Creating High-Performing B2B Ads Campaign

2023 Instagram Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: 2023 Instagram Trends, Benchmarks & Strategy Planning
  • Module 2: Instagram Engagement, Algorithms & Content Marketing
  • Module 3: Developing High Performing Instagram Ad Campaigns
  • Module 4: Influencers, Shopping & Commerce

Leave a Comment