New platform Soulmates.ai wants to connect brands with compatible influencers using its AI-powered interface.
AI brings people together, for sales
Dr. J. Galen Buckwalter, former chief and founding scientist of eHarmony.com, is at the forefront of finding and bringing together micro-influencers for market recognition.
Using various algorithms of brand compatibility, Soulmates.ai seeks out individuals with social media reach, who already resonate with a given market.
From social groups to individuals with large numbers of Facebook followers, companies can take advantage of micro-influencers on a more manageable scale than ever before possible.
Hashtags, usernames, and keywords
Using a refined search and geographical data, the platform presents its users with a narrowed list of potential influencers for a given brand.
Which avenues a company may wish to focus on is entirely up to them, focusing primarily on Facebook, YouTube, Twitter, and Instagram.
Influencers can even be sorted by how extroverted, open, or neurotic their tact may be. AI will quickly analyse various social media posts, and create potential brand advocates based on the matching criteria.
Does this define a new frontier in brand advertisement or a new spin an old tact? Would you be more likely to be persuaded by a social media micro-influencer or YouTube personality?