[SMK] Social Media Knowledge


Get noticed on Instagram Stories

Inspired by Facebook’s Creative Shop, Instagram has shared their top tips and tricks to bring your business with the greater community.

Dozens of strategies

The eyedropper tool, colour scheme options, text edits, and font styles are apart of the latest recommendations and tips.

Embrace the colours with the new rainbow hue font. Just write down your text, tap and hold down, then hold the selector and voila: rainbow style!

Use full-screen colour effects by holding your finger down on the screen for just a few seconds to select a full block colour.

And get fancier

You can also turn Live photos into Boomerangs by opening the camera and switching to Live mode, then snap any moving object. Upload the photo and trigger the Boomerang by holding a finger to the photo and there that’s it.

Boomerang also contains a “secret meu” that takes a four finger tap to access, and enables you to enact some nice after-effects. Extra settings include an optional 1080p resolution, Boomerang mode, Frame counts, and 25fps.

The entire experience is meant to form a seamless creative process that keeps content fun to generate and fun to watch. For those who want to get noticed, it’s as easy as digital apple pie.

Have you accessed the hidden menu? Have you had success promoting through Instagram? We want to know what works for you.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting


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