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DIGITAL MARKETING NEWS

Google adds images to search ads

Google search ads are nothing new, but this week Google has made them a little prettier by allowing brands to run images alongside ads.

Image is everything

Google announced the beta launch of the new functionality in a blog post, explaining that images would allow brands to more accurately display their products. Until now search ads were text only and could only display information such as addresses and phone numbers. 

“Advertisers understand that sometimes it's easier to 'show' rather than 'tell' when promoting a business. As search ads continue to evolve, we want to make it easier for you to do both.

“Image extensions enable you to more accurately convey the body style of a car, the cut of a pair of jeans, or a particular shade of eyeshadow, making your ads richer and more informative so they stand out in a crowded marketplace,” wrote Google's Product Manager of Ad Format Awaneesh Verma.

Search and ye shall find

The update brings Google's advertising into alignment with its search offering. For example, more than one in six Google searches result in visual content being displayed.

The new images extensions will, according to Google, determine if a search term requires visual content. So if a user is searching using the term 'luxury car design' then locations of nearby car dealerships may be displayed. 

Picture perfect?

Under the new process brands can select the images they want to run alongside their ads, providing they have permission to use them.

Is a Google ad image really worth a thousand text-based ads (or a couple of extra advertising bucks?). Time will tell.

Image extensions is currently rolling out globally in English. If you'd like to participate contact your account manager or fill out this form.

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