[SMK] Social Media Knowledge


Google asks users to flag Search Spam

Good search gives relevant results from authoritative sources. Search spam gets in the way. So now Google wants search users to help weed it out.

Google’s game

Search spam arises from sites trying to game the search algorithm to turn up in results where they probably shouldn’t.

Google’s global search outreach lead, Juan Felipe Rincon, has posted on The Keyword blog to encourage Google users to report search spam. He wants to hear from them ‘when something seems … phishy’.

Sorting hat

Search engines treat search spam seriously. The worst search spam uses black-hat SEO to spread unsolicited marketing, or to get malicious code on unsuspecting users’ computers.

Neither of those things is good for a legitimate brand. Being marked as search spam can seriously hinder an enterprise’s chances of success.

Google publishes guidelines for webmasters and runs events to advise how to rate well in relevant searches, without falling afoul of anti-spam efforts.

Algorithm method

Google’s algorithm does the grunt work of search vetting, but it doesn’t catch everything. In 2017, Google acted upon around 90,000 user reports of search spam. Rincon wants that to rise.

Users can report search spam to Google by clicking the ‘Send feedback’ link at the foot of any search results page.

These days, do you treat SEO as a specialist field, or a content concern?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment