[SMK] Social Media Knowledge


How Amazon came to rule cloud computing

Amazon is many things to many people, but did you know it also owns the world's most profitable cloud services company?

Beam me up

Amazon Web Services (AWS) launched a decade ago, initially as the cloud computing arm of Amazon.com.

Today AWS has expanded its operations globally to become the largest cloud infrastructure company on the planet. 

To put this in perspective, AWS commands 30% of the cloud computing market, making it larger than the cloud offerings from Microsoft, IBM, and Google combined.

Cloud talk

AWS is now worth more than US$10 billion, and recently posted a 57% year-on-year growth.

While Google and Facebook often steal the headlines, Amazon has the infrastructure to do some serious heavy hitting. And it's ambitious.

Far from its origins as an online book seller, Amazon now dabbles in everything from video content creation to expert reviews and drone delivery. 

Which means more options for consumers, and marketers by extension. 

The lesson here: pay attention to updates from the (semi) sleeping giant soon.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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