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How Amazon came to rule cloud computing

Amazon is many things to many people, but did you know it also owns the world's most profitable cloud services company?

Beam me up

Amazon Web Services (AWS) launched a decade ago, initially as the cloud computing arm of Amazon.com.

Today AWS has expanded its operations globally to become the largest cloud infrastructure company on the planet. 

To put this in perspective, AWS commands 30% of the cloud computing market, making it larger than the cloud offerings from Microsoft, IBM, and Google combined.

Cloud talk

AWS is now worth more than US$10 billion, and recently posted a 57% year-on-year growth.

While Google and Facebook often steal the headlines, Amazon has the infrastructure to do some serious heavy hitting. And it's ambitious.

Far from its origins as an online book seller, Amazon now dabbles in everything from video content creation to expert reviews and drone delivery. 

Which means more options for consumers, and marketers by extension. 

The lesson here: pay attention to updates from the (semi) sleeping giant soon.
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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