It’s been awhile since Instagram was the Enfant Terrible of social, a mantle perhaps now claimed by Snapchat.

Reflecting its newfound maturity: Instagram is cracking down on offensive language.

Speak up

Instagram’s newish Business Pages now feature a Comment Moderation option.

The feature lets you to block comments containing words or phrases considered offensive from popping up in your posts.

The update can be accessed under the Settings tab for Business Page accounts.

Polite please

As Instagram edges past 500 million monthly, and 300 million daily active users, it need to keep somewhat sanitary if it want to continue attracting advertising dollars.

No word yet on whether Snapchat is considering a similar model.