[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

How to write the perfect LinkedIn post

While there are plenty of guides on how to fashion the perfect Facebook post or craft a sweet tweet, what works on LinkedIn?

A new study just might have the answer.

Minimise

A comprehensive report from OkDork analysed 3000 of the most successful LinkedIn posts and come up with a bunch of interesting results.

Less is more

Who said Twitter is the king of short form content?

OKDork found that posts with titles between 40 – 49 characters long performed best, while titles over 70 characters long were the worst performing.

Posts with photos also garnered higher shares on average, with eight images being the optimal figure for maximum engagement.

Finally, LinkedIn users prefer a neutral, informed tone in their posts. This isn't the place for potentially inflammatory content.

New vision

Interestingly, posts that featured multimedia content, such as videos, performed more poorly than text-only updates.

How-to's beat questions

It seems LinkedIn users want to consume content, not provide it.

Headlines including a "How-To" call to action perform best, followed by List posts.

On the other end of the spectrum, headlines asking a question see the lowest user engagement. 

So for example the heading "5 Facebook Marketing secrets" will perform better than "What makes Facebook Marketing work?"

Easy does it

Finally, LinkedIn users prefer a neutral, informed tone in their posts. This isn't the place for potentially inflammatory content.

LinkedIn posts that are neutral in tone perform twice as well as posts that convey overly positive or negative sentiments.

To find out more visit okdork.com.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment