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Instagram: A Study in Beauty

Instagram is exploring how it can provide advertisers with opportunities to interact with a very active and engaged audience.

Big beautiful bang

Instagram is sharing its beauty account findings in continuing to present the platform as “the premiere destination for discovery and action.”

Beauty Instagrammers, those who follow beauty products and other like-minded Instagrammers, take part in an average of 33 sessions every month. This makes them the most active on the platform.

Over a 28 day period, beauty Instagrammers also experience an average of 300 video views, often sharing unique behind-the-scenes content to drive results.

Tech and beauty converge

Benefit Cosmetics, L’Oréal Hair, Birchbox France, and Cover FX have all used Instagram to create interest amongst their consumers through success stories and product lines.

The report shows users also find it easier to stay in the loop on trends and beauty tips from influencers sharing personal anecdotes, and pushing their favourite brands.

If you're in the beaty world, are you using all of Instagram's tools to reach your audience. Read the full study here to find out.

What do you think about how Beauty Instagrammers are engaging the most via Instagram? Give us your thoughts in the comment section.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

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SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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