[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram: A Study in Beauty

Instagram is exploring how it can provide advertisers with opportunities to interact with a very active and engaged audience.

Big beautiful bang

Instagram is sharing its beauty account findings in continuing to present the platform as “the premiere destination for discovery and action.”

Beauty Instagrammers, those who follow beauty products and other like-minded Instagrammers, take part in an average of 33 sessions every month. This makes them the most active on the platform.

Over a 28 day period, beauty Instagrammers also experience an average of 300 video views, often sharing unique behind-the-scenes content to drive results.

Tech and beauty converge

Benefit Cosmetics, L’Oréal Hair, Birchbox France, and Cover FX have all used Instagram to create interest amongst their consumers through success stories and product lines.

The report shows users also find it easier to stay in the loop on trends and beauty tips from influencers sharing personal anecdotes, and pushing their favourite brands.

If you're in the beaty world, are you using all of Instagram's tools to reach your audience. Read the full study here to find out.

What do you think about how Beauty Instagrammers are engaging the most via Instagram? Give us your thoughts in the comment section.

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