Instagram has revealed three new features for brands looking to advertise on the photo and video sharing network.
Instagram announced the new suite of tools: Accounts insights, Ad insights, and Ad staging, in a blog post.
“We’ve heard from brands that having more insight into how people engage with and respond to their photos and videos is an important part of evolving creatively.
“We’re excited to announce that over the coming weeks and months, we’ll begin rolling out a new suite of tools to help brands better understand the performance of their paid and organic content on Instagram,” the company wrote.
Account insights is an overall metric allowing businesses to measure how they're boosting brand awareness on Instagram via impressions, reach and engagement.
Ad insights allows marketers to view the performance of ad campaigns through analytics (covering impressions, reach and frequency) for individual advertisements.
Finally, Ad staging is a collaborative tool that lets marketing teams preview, save and work together on ad creative for Instagram campaigns.
Add it up
Instagram says the new tools will assist brands in creating, monitoring and evaluating their campaigns in real time. So if one photo is performing better than another, this can be tweaked for maximum impact.
The features will first be made available to existing Instagram advertisers, with a wider roll out expected later this year.
To find out more visit blog.business.instagram.com.
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