[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram moves into real-time news, through down challenge to Twitter

March 25, 2022

Instagram has revamped its Explore page to focus more on trending news topics and locations, in a move that potentially challenges Twitter.

New frontiers

Instagram announced the update in a blog post.

"Today we’re excited to announce two major updates to Instagram that will help connect our community to the world as it happens: the all-new Explore page, with trending Tags and Places, and more powerful search that makes it easier to find the people, places, and tags you’re looking for."

Electronic Explorers

The new look Explore page has four new tabs: Trending Tags, Trending Places, Curated Content and Places Search.

Instagram says this will give users a unique perspective into events such as Father's Day and the NBA finals, all in real-time.

While Curated Content shows feeds from prominent Instagrammers including musicians and extreme athletes.

The Searchers

The new Places Search feature lets users peer into virtually any location on earth, according to Instagram.

For example your next holiday destination, music festival or popular new restaurant.

Twitter smack down

The move marks an important pivot for Instagram – away from pretty pictures and into the realm of real-time news and events. Something Twitter has traditionally dominated.

With over 70 million photos and videos posted daily and 300 million users, Facebook-owned Instagram could pose a real threat to Twitter's hold on real-time traffic. 

To find out more visit blog.instagram.com. 
 

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

Leave a Comment

RECOMMENDED FOR YOU