Instagram Stories might look, feel, and operate in a very similar manner to Snapchat, but that hasn't stopped users from flocking to it like digital ducks to water.
A few months after launch, Instagram Stories now has 100 million daily active viewers.
To put this in context, that's almost as many as Snapchat's entire daily user base, which now numbers 150 million.
It's been a good year for Instagram, as the platform turns six.
The platform now has over 500 million users, and a tidy 500,000 advertisers. However some studies have shown engagement is down as the feed becomes more cluttered.
Have you seen a boost from using Instagram Stories? Let us now how in the comments.