[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Instagram tests new Nametag feature

Instagram is toying with a new Nametag system to help promote individual accounts.

Customize and scan

Instagram’s potential new feature would allow users to create and customise their very own Instagram code. The code could be scanned and the user immediately connected to the code author’s account.

Once more proving that imitation is the greatest form of flattery, some may detect a link to Snapchat’s Snapcodes.

Just like the codes that came before it, Nametag will use an in-app camera to scan the generated codes and connect users.

We are QR

According to TechCrunch, “[user’s will] be able to hit a QR scanner button on their profile to bring up the Nametag editor.”

The editor will allow users to choose between “a purple Instagram colour gradient background, a pattern of one emoji…or a selfie they can jazz up with augmented reality face filters.”

It’s tough to say if the new codes will catch on seeing as how Snapcodes proved more successful than Messenger Codes. If Instagram builds a bit of momentum, it could give brands a new promotional tool.

What has your experience been with app-based QR codes? Let us know in our comment section below.

Learn with SMK through September

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU