[SMK] Social Media Knowledge


Instagram’s most popular pics, places and people

Instagram has just released its list of the most popular photos and trends of 2013. And top of the list is…(drumroll)…Justin Bieber. 

Bieber fever

Instagram's 150 million users currently post 55 million photos a day. But the most popular post of the year was this picture of Justin Bieber taken with Will Smith that was the most popular – clocking up 1.5 million Likes.

Bieber is big news on Instagram, not only was he the first user to generate more than 1 million Likes for a post, but he now regularly passes that milestone, and has done so four times already in December.

All you need is…

Perhaps not unexpectedly, the top hashtag on Instagram for 2013 was #love.

Other popular hashtags included #friends, #fashion, #food and the ubiquitous #selfie.

Most popular day

The most Instagrammed day of 2013 was Thanksgivingukkah, the day where Thanksgiving and Hannukah overlapped.

Don't expect a repeat performance anytime soon though – 2013 was the first time the two holidays have shared the same date since 1888, they won't again for a few thousand years.

Top spots

Instagram is now truly a global platform – in fact 60 per cent of the platform's traffic comes from outside the US. This mix is reflected in the diverse spots users checked in over the year.

The most popular locations were Siam Paragon Shopping Mall in Bangkok, Times Square, Disneyland and Bellagio Fountains, Las Vegas.

The top Geo-tagged cities were New York, Bangkok, Los Angeles, London and Sao Paulo.

To find out more visit blog.instagram.com/post.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE Social Media Policy Research Paper – worth $495. This FREE in-depth 17 page paper features insights from both communications and legal experts at the likes of: National Australia Bank (NAB), Edelman, Corrs Chambers Westgarth, Social@Ogilvy, SMK – Social Media Knowledge, The Victorian Electoral Commission. Or visit www.smk.net.au/downloads for details.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting


Leave a Comment