The more things change the more the stay the same, as the saying goes.
For all the advances in digital and social, the humble TV set remains a force to be reckoned with.
Now it looks like Facebook wants a piece of the television pie.
Set top box
Next May Facebook will make its debut at Digital Content NewsFronts, a forum traditionally dedicated to discussing video marketing.
It's expected Facebook will use the forum to announce their move into original programming.
In the past similar announcements have been made by big players including YouTube, Vice and AOL.
Considering Facebook video ads now get 1 billion views per day, its not much of leap to imagine Facebook wants to increase its video footprint.
And let's not forget Facebook-owned Instagram also rolled out video ads earlier this year.
While Twitter has long cultivated successful partnerships with networks, it might be a game changer if Facebook throws its full weight behind video content.
Expect the networks and YouTube to be watching keenly.
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