[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Number Crunch: LinkedIn Q3

Not as flashy as a Facebook or Snapchat, LinkedIn quietly continues to plug away, innovate and improve.

And while LinkedIn may never see the engagement figures of its larger rivals, it does provide a unique place for professionals to play, network and access all sorts of handy features.

Here's how it looks at LinkedIn today.

Big business

LinkedIn currently has over 332 million users worldwide, of which less than one third (107 million) are based in the US.

Over 6 million Australians are LinkedIn members.

Global player

LinkedIn is one of the most global networks, operating in 200 countries and available in 20 languages.

In Q3 2014 LinkedIn saw 28 billion member page views.

Professional power

Over 40% of LinkedIn users visit the platform daily, and over a typical month these users spend 17 minutes linking in.

The average CEO has 930 connections.

Endorsements

Endorsements, where users recommend skill-sets of their followers, is one of LinkedIn's most popular features.

At last count there were over 1 billion Endorsements lodged.

Photo finish

Looking to get more traction on LinkedIn? Try adding a profile pic.

LinkedIn accounts featuring a profile photo net 11 times more views than those without.

And in case you were wondering, the most common adjective used on LinkedIn profiles is “responsible”.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download SMK's Facebook Marketing Best Practice Guide Program. This FREE program has been put together to help businesses and organisations keep up to date with best practice surrounding the five major principles of Facebook marketing. A MUST for every marketer!

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment