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DIGITAL MARKETING NEWS

LinkedIn bounces back

LinkedIn has started 2015 in flying form, having just revealed record revenues for the past quarter.

A lot to link

LinkedIn's fourth quarter earnings for 2013 reached US$643 million, marking a massive 44 per cent rise in year-on-year revenue.

The takings surpassed analysts' predictions of US$617 million and saw the platform's share price rise 8%.

Maturing market

Overall LinkedIn amassed a healthy revenue of US$2.2 billion over 2014, this figure marking a 45 per cent rise on the platform's 2013 takings of US$1.5 billion.

Over 60 per cent of this was generated in the US, with the rest spread globally across the 200 countries LinkedIn operates in.

Three-quarters of new LinkedIn users also came from outside the US.  

Movers and shakers

The growth is being attributed to a mix of recruiting, subscriptions and new members.

It's also testament to the range of innovations and features LinkedIn introduced last year, including improved profile pages and advanced analytics.

“The fourth quarter capped another successful year for LinkedIn, which was marked by steady member growth and strong financial results.

“We continued to make significant progress against a number of multi-year, strategic initiatives including mobile, jobs, content, and global expansion,”  explained LinkedIn CEO Jeff Weiner.

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