[SMK] Social Media Knowledge


LinkedIn: How freelancers are changing the economy

The days of nine to five in the same job for 30 years are a thing of the past.

However a new study from LinkedIn shows just how much freelancers are changing the economy. Are you one of them?

Free and easy

Back in the heady days of 1989 freelancers made up just 6% of the US workforce. By 2020 that percentage is expected to top 43%.

While much of this is due to job restructuring, LinkedIn found many freelancers opted for the "gig" lifestyle.

Here's why.

Money matters

Unsurprisingly, the main motivation to going freelance is money, with 57% of those surveyed saying cash was behind the switch.

However 46% said controlling and their schedule was important, while work life balance (35%) and being your own boss (32%) were the next most popular reasons. 

The mix seems to be working, with 67% of freelancers reporting they're either satisfied or highly satisfied with their work.


LinkedIn says males are more likely than females to do part-time freelancing, and millennials make up the largest demographic of freelancing professionals.

The industries most likely to use freelancers are Financial Services and Insurance, Professional Services, Technology and Software, Entertainment, and Staffing.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment