[SMK] Social Media Knowledge


LinkedIn launches Snapchat-style AR filters

LinkedIn has rolled out a feature for tagging geo-locations, to help organise and better direct attendants to conferences and events.

Professional page taken from Snapchat playbook

LinkedIn recently introduced a new video feature by which users can create and share videos straight from the official app with a bit of visual flare.

Much like Snapchat’s geofilter feature, LinkedIn will allow users to add location-based filters like conference badges to their recorded video.

Filters can be tailored to specific events and enabled specifically for users attending at the given location.

Keeping graphics professional

The filters are modeled to look like conference badges, with a user’s pertinent information and photo in the top corner.

LinkedIn Product Manager Peter Roybal says videos featuring the new filters are shared 20X more than regular videos, especially amongst members attending the same event.

LinkedIn’s filters have been tested at a handful of professional events with favourable results. All illustrations have been designed in-house and closely control geofilter accessibility.

Do you feel filters add to professional videos? Would you be inclined to add badges to your video? Give us your thoughts in the comment section below.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment