[SMK] Social Media Knowledge


Live video going gangbusters on YouTube

While Facebook Live might be getting good numbers (and increasingly bad press), it's worth noting YouTube has quietly offered live streaming for ages.

And it's going gangbusters. Largely thanks to a baby giraffe.

Live to Air

In February this year the Animal Adventure Park in New York starting live streaming the pregnancy of resident giraffe April. 

April and her unborn bub soon went viral. One super fan created an app that crowdsourced pregnancy updates from tens of thousands of fans, and on the much-anticipated day April giving birth became the second most live streamed video on YouTube. Ever.

Rubber necking

Here are the stats: 232 million live views, and 7.6 billion minutes of live watched in total.

The average time watching the stream was more than 30 minutes, for an average of 3.5 million views per day.

The buzz saw Animal Adventure Park became the fifth fastest channel to reach 200 million views, after a mere 54 days. It's also one of just seven channels to pass 100 million live views.

And in case you were wondering, April gave birth to a healthy male calf.


While not all of us sadly do not have access to a pregnant giraffe in our marketing bag of tricks, the stunning rise of April's live stream shows the potential power of live streaming for brands.

If you use live streaming, what's your platform of choice? Let us know in the Comments.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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