MailChimp has unveiled Order Notifications, a new automation to help retailers increase brand awareness and improve the shopping experience for customers.

Shopaholics

Order Notifications let e-commerce businesses create and send personalised transaction emails, such as order invoices and shipping confirmations, directly from MailChimp.

The notifications can be designed to match the look and feel of your other email campaigns in MailChimp.

Aside from adding bespoke touches such as your logo and colour palette, you can also add a personalised message to your customers.

Metrics

MailChimp also lets you include Product Recommendations in your notifications, tailored around the customer's purchase history. 

You can also access metrics to track engagement and total revenue generated for each Order Notification sent.

Order Notifications are included with paid MailChimp plans. To find out more visit blog.mailchimp.com.