[SMK] Social Media Knowledge


Master your metrics at Australia’s first MeasureCamp

While many brands have their social strategy and content plans down pat, far fewer are across all-important analytics and measuring ROI for all those tweets and posts.

Thankfully if you’re in Melbourne in March, you can up-skill your data chops at MeasureCamp.

Music by Numbers

MeasureCamp started in London in 2012, and has since expanded into what’s best described as a global “Unconference”.

Which means it’s pretty much the opposite of similar gigs you’re used to attending.

At MeasureCamp tickets are free, there are no vendor pitches, and the agenda is determined by attendees on the day. Everyone’s encouraged to participate and learn, not just listen.

It’s also held on a Saturday, making it easier to attend, and food and drink is provided free of charge by MeasureCamp’s sponsors.

Keep it Simple

Past MeasureCamps have proved a hit overseas, and in March the first such Unconference is coming to Melbourne.

If you’d like to find out more about the all-important world of analytics, you’d be hard pressed to find a better Unconference going around.

MeasureCamp Melbourne is happening at RMIT from 9am on March 19.
To find out more and book tickets visit melbourne.measurecamp.org.


Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

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