Want to get the most value from your next Facebook campaign but not sure how to do it?
Consider giving Wisemetrics a whirl.
The Paris-based start-up works by optimising your Relevance Score.
The Relevance Score was launched by Facebook in February and is designed to help marketers create more relevant and targeted ads.
Wisemetrics fine-tunes the process, priming your ads for a range of metrics including click-through, engagement and sharing.
Stay on target
Here's how it works. You create your Facebook ad like normal, then Wisemetrics will run predictive tests for your ad creative, based on your campaign’s objectives. It might even suggest a new ad creative based on its findings.
Wisemetrics then finds the optimal creative for each target audience before sending your campaign.
Brain over big budgets
While it’s still in beta, Wisemetrics says it can save advertisers up to 30% on their marketing budgets.
For its trouble, Wisemetrics takes a cut of what you save. If you don’t save anything, Wisemetrics won’t charge for its services.
If you like the sound of this visit wisemetrics.com.