[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Google Ad Manager’s Smart TV numbers, and more

Google generally sells its reach for desktop and mobile, but they’re increasingly keen to let us all know about their ad penetration on TV screens too.

Going smart

Over the last year, impressions of Google ads served to smart TVs increased by more than 80%. During the same period, ads delivered to mobile apps grew by just over 60%, and overall online ad-spend increased by 33%.

While those stats aren’t a great basis for a like-for-like comparison, it seems like a fair guess that there is an upswing in digital video ads going out to smart TVs, relative those which are going out to more established online outlets.

How Smart

As well as releasing figures for their channels and device-oriented reach, Google Ad Manager is also talking up the global accessibility of their new brand.

They’re boasting coverage for 44 languages, services by 33 regional sales teams across the globe.

Block by block

Interestingly, the official ad manager homepage seems to confound browser-based ad-blockers. Its images and even CSS files may get blocked, rendering the site unappealing and impractical.

If you use an ad blocker, consider ditching it. Or, you could whitelist the Google Ad Manager site.

Do you want your video ads on smart TV screens? Will it change the way you produce creative, or simply be a new application for your

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Facebook Goes All In On Vertical Video

As the digital landscape evolves, Facebook’s introduction of a…

As the digital landscape evolves, Facebook’s introduction of a…