Google generally sells its reach for desktop and mobile, but they’re increasingly keen to let us all know about their ad penetration on TV screens too.
Over the last year, impressions of Google ads served to smart TVs increased by more than 80%. During the same period, ads delivered to mobile apps grew by just over 60%, and overall online ad-spend increased by 33%.
While those stats aren’t a great basis for a like-for-like comparison, it seems like a fair guess that there is an upswing in digital video ads going out to smart TVs, relative those which are going out to more established online outlets.
As well as releasing figures for their channels and device-oriented reach, Google Ad Manager is also talking up the global accessibility of their new brand.
They’re boasting coverage for 44 languages, services by 33 regional sales teams across the globe.
Block by block
Interestingly, the official ad manager homepage seems to confound browser-based ad-blockers. Its images and even CSS files may get blocked, rendering the site unappealing and impractical.
If you use an ad blocker, consider ditching it. Or, you could whitelist the Google Ad Manager site.
Do you want your video ads on smart TV screens? Will it change the way you produce creative, or simply be a new application for your
Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.