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Mobile Marketing Stat Attack

A quick look around any public space and you’re guaranteed to see people interacting more with their mobile device than each other. It’s plain that we just can’t get enough of mobile, especially here in Australia.

Which is very good news for marketers. So today we’re sharing the latest mobile marketing stats.

Mobile movers

The average user now spends a mammoth two hours and 51 minutes every day on their mobile device.

The only other device that comes close is TV, which we spend 4 hours and 21 minutes a day viewing.

But the gap is closing.

Facebook future

In the second quarter of 2014 well over half (62%) of Facebook’s revenue came from mobile advertising.

In the US over US$180 billion will be spent on mobile advertising this year, and by 2017 mobile expenditure is expected to overtake TV.

Marketing makeover

By 2015 it’s expected mobile advertising will account for 14% of the total ad spend in the US, while newspapers and radio both decline.

Water boarding

Need more proof that users love their mobile?

According to one survey 82% of smartphone users can't got a day without critical apps, and 85% would rather give up water than delete their apps.

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