[SMK] Social Media Knowledge


Number Crunch: Instagram

While the fortunes of other platforms ebb and flow, Instagram continues its charmed trajectory to ever new heights, with no signs of slowing. 

Of course it doesn't hurt to have Facebook in your corner, but nonetheless users can't seem to get enough of the photo-sharing phenomenon that is Instagram.

Here's a look beneath the filters.


Late last year Instagram sailed past Twitter in terms of users.

There are now over 300 million Instagrammers, compared with 274 million tweeters.

Of these, 75 million use Instagram daily, and 70% reside outside the US.

Photo finish

Over a typical day Instagram sees 70 million photos uploaded, which in turn generate 2.5 billion Likes.

Since launching in 2010 over 30 billion photos have been shared on Instagram.

Teenage fan club

While the likes of Tumblr and Snapchat remain firm teen favourites, Instagram isn't far behind.

One third of US teens rate Instagram is their preferred social platform, while 41% of Instagrammers are aged between 14 – 24 years.

In terms of gender, Instagram users are evenly split.


Instagram is increasingly becoming a playground for brands, through features like verified badges and video ads.

The five most popular brands on Instagram are Nike, Adidas Originals, Starbucks, TopShop, and GoPro.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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