[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Number Crunch: Instagram Q2

Let's face it, while some users might have turned off Facebook and tuned out Twitter, Instagram is enjoying an extended honeymoon.

Beyond being a heap of fun to use, Instagram is also an increasingly valuable tool for marketers. Here's a look at the latest snap-happy stats. 

200 million

Instagram now has over 200 million monthly active users. 

These users are amongst the most engaged on social, with 70 per cent logging in at least once a day.

35 per cent of users log in more than once a day, while the average users spends almost 300 minutes a month on the platform.

Growth spurt

Instagram continues to grow at a frenetic rate. Year on year the Instagram app has grown by 66 per cent.

Picture this

Every day on Instagram there are over 60 million photos posted, that account for 1000 comments every second.

Some 1.2 billion Likes (or 8500 every second) are also amassed on Instagram every day.

At latest count Insgrammers had posted 35 million selfies.

Mobile

Starting life as an app, it's no surprise Instagram is massive on mobile. Over 98 per cent of US Instagrammers access the platform from a mobile device.

Brand business

A quarter of all Fortune 500 companies now use Instagram, with most posting an average of 5.5 times per week.

And the most popular day to post on? Thursday. 

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!

Learn with SMK through Sept 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Sept SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

YouTube Marketing: Organic & Paid Video Mastery on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 YouTube Marketing Trends, Opportunities & Challenges
  • Module Two: YouTube Channel Optimisation, Analytics & Video Engagement
  • Module Three: Understanding YouTube Video’s Algorithm & Content Marketing
  • Module Four: YouTube Video Ad Campaigns & Influencer Marketing

LinkedIn & B2B Social Media Marketing on Fridays from 11 am – 1 pm AEST

  • Module 1: 2022 LinkedIn & B2B Social Media Marketing Opportunities
  • Module 2: LinkedIn Content Marketing, Engagement & Brand Building
  • Module 3: Thought-Leadership, Employee Advocacy & Personal Branding
  • Module 4: Creating High-Performing LinkedIn Ads Campaigns

 

Leave a Comment