[SMK] Social Media Knowledge


Number Crunch: Tablets 2015

Like a middle child or overlooked understudy, tablets have struggled to shine under the all-powerful light of smartphones.

And while there may never be as many tablets as smartphones in the world, they fill an important, and increasingly lucrative, gap. Here’s the latest in tablet talk.

Firing up

Tablet sales peaked in 2013, and have levelled off since then.

In 2014 over 44% of US online consumers owned a tablet – this is up from 29% in 2013.

By 2017 it’s estimated 60% of online consumers in the US and Canada, and 42% of European shoppers, will own a tablet.

Android vs iOS

While the iPad ostensibly put the tablet on the map, Android tablets now outsell iOS by a significant amount.

At the end of 2014 Android tablets commanded 72% of market share, compared to 22.3% for iOS and 5.7% for Microsoft.

iPads are most popular in North America, Western Europe, Japan and Australia, while Android tablets are favoured in much of Asia, Africa and Eastern Europe.

Publishing powerhouse

Many publications have found a new lifeline through tablets.

Currently 14 of the top 15 highest-grossing Lifestyle iPad apps are magazine brands. Of these, the majority are Food and Drink publications.

Close to a quarter of B2B companies now use tablets for sales-related activities.

Growing App-etite

iPad users are nuts about apps. To date there have been over 1000 billion iPad apps downloaded, and at last count there were over 725,000 native iPad apps.

Games are by far the most popular category of app on Apple’s tablet, accounting for 48% of all downloads.

However those seeking their riches from app development might want to note that the average price of an iPad app is US$0.50.

Learn with SMK through May

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May SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

B2B Marketing Masterclass: Search, Social & CRM on Thursdays from 10 am – 12 pm AEST

  • Module 1: 2023 B2B Marketing Trends, Challenges & Opportunities
  • Module 2: B2B Content Marketing, Engagement & Brand Building
  • Module 3: Email Marketing and Customer Relationship Management (CRM)
  • Module 4: Creating High-Performing B2B Ads Campaign

2023 Instagram Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: 2023 Instagram Trends, Benchmarks & Strategy Planning
  • Module 2: Instagram Engagement, Algorithms & Content Marketing
  • Module 3: Developing High Performing Instagram Ad Campaigns
  • Module 4: Influencers, Shopping & Commerce

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