Vine might not be in the same league as Facebook or YouTube, but it could be argued that the looping video service has changed the way we watch videos online.
Read on to find out what's in store for the plucky platform in 2016.
Over 100 million users watch Vine videos every month.
Every day 1.5 billion Vines are played, and over a year half a trillion Vines reach eyeballs around the globe.
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Vine is a big hit with the kids.
Over 70% of Vine users are millennials, with 30% of Vine users aged 14 – 17 years.
No wonder the best time to post on Vine is on weekends.
Vine is also proving popular with big business. Over 10% of the top brands on Twitter regularly use Vine.
Fashion and tech brands seem to be doing the most Vining with Gap, Samsung and French Connection among the most active.