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DIGITAL MARKETING NEWS

Pinterest expands Ads Management Tools for SMEs

Pinterest has just made its powerful AdS Management tool available for small to medium businesses.

Pin Profit

Pinterest announced the news in a blog post.
 
“Over the last year and a half, tens of thousands of businesses have used the Pinterest Ads Manager to create, manage and track the success of their Promoted Pins—and they’re seeing great results!”

Ads Manager

The Pinterest Ads Manager lets you manage multiple campaigns at one, and features enhanced analytics so you can measure the punch of Promoted Pins.
 
The Manager also let you target your pins so they’re reaching the right people. You can now target pins based on metrics including interests (420 of them), keywords, and your existing customer list.

Baby steps

While the Ads Manager has been available for larger brands for some time, the update reflects both Pinterest’s expanding ad offering, and the importance of SMEs to keep revenues (and and engagement) ticking over.
 
Currently the tool is only available to US businesses, but a wider roll out is expected in the coming months. 

To find out more visit business.pinterest.com.
 

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