[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook Flight Ads Targeting Audiences

Facebook is expanding their services to airlines and allowing them great reach potential for perspective travelers with smarter flight ads.

Up the ante

Targeting users that visited travel sites is nothing new, but now Facebook has announced airlines can better target people who have only demonstrated interest.

According to their official post, “Airline brands can now use flight ads to reach those people with tailored ads promoting relevant flight routes.”

All the buzz

In addition, Facebook reckons “travelers who visit a travel-related Facebook page but have not yet chosen a trip destination may see an ad to visit an airline brand’s site.”

The smart ads are expected to be rolled out globally in the following weeks on Facebook, Facebook Audience Network, and Instagram.

Air France is already using the latest feature in the US, seeing costs per search fall as much as 66%. The new option could change the game for travel advertisers.

What are your thoughts on the new reach of airline brands? Do you think targeting perspective travelers could bring an uptick in travel? Let us know in the comments below.

 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment