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DIGITAL MARKETING NEWS

Play tennis with Serena Williams on Snapchat

Snapchat wants users to take on Serena Williams with their latest interactive lens.

Challenge the champ

Users can play their very own match against the tennis legend using Snapchat's latest interactive 3D Bitmoji Lens.

Users can compare high scores of friends, and even Serena herself reckons “It’s so fun because how often do you get to play against me?”

What does it all mean?

The lens is the latest in a line of Snapchat developments centered around gaming and celebrity. The platform launched a similar feature during the 2017 Wimbleton tournament.

Expect more on the way – perhaps something meat-pie related ahead of this year's AFL Grand FInal? 

Have you played with the new lens? Do you think there could be more celebrity attempts down the road? Let us know what you think in our comments.

Learn with SMK through August 2022

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Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

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Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

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