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DIGITAL MARKETING NEWS

Premium Video Content En Route to Twitter

February 3, 2022

Another day, and platform announces their grand new video content plans.

The latest is Twitter, which promises lots of premium video is coming really soon.

#TuneIn

Twitter isn’t messing around, announcing 16 content deals spanning news, sports, esports, and entertainment.

These deals will bring hundreds of hours of premium content to tweeters.

Live in the moment

A big feature of Twitter’s foray into broadcasting involves live streaming across programs, events, and sporting matches.

Twitter will tap into a network of more than 200 video publishers to bring its mighty vision to life.

Ramping up

So far this year Twitter has produced over 800 hours of live streaming video content covering 450 events, attracting a global audience of 45 million unique viewers.

And millennials are lapping it up. Over half (55%) of logged-in live viewers are aged under 25 years.

However Twitter will face still competition as Facebook, Snapchat, and Apple are all getting into original programming in 2016. Pass the remote.

Do you watch live streams on Twitter or Facebook? Let us know which content works for you in the Comments.

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SMK Editor

SMK Editor

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

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