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Premium Video Content En Route to Twitter

February 3, 2022

Another day, and platform announces their grand new video content plans.

The latest is Twitter, which promises lots of premium video is coming really soon.

#TuneIn

Twitter isn’t messing around, announcing 16 content deals spanning news, sports, esports, and entertainment.

These deals will bring hundreds of hours of premium content to tweeters.

Live in the moment

A big feature of Twitter’s foray into broadcasting involves live streaming across programs, events, and sporting matches.

Twitter will tap into a network of more than 200 video publishers to bring its mighty vision to life.

Ramping up

So far this year Twitter has produced over 800 hours of live streaming video content covering 450 events, attracting a global audience of 45 million unique viewers.

And millennials are lapping it up. Over half (55%) of logged-in live viewers are aged under 25 years.

However Twitter will face still competition as Facebook, Snapchat, and Apple are all getting into original programming in 2016. Pass the remote.

Do you watch live streams on Twitter or Facebook? Let us know which content works for you in the Comments.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

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Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

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