[SMK] Social Media Knowledge


Number Crunch: Messenger

You know something is big when it doesn't need the prefix 'Facebook' to be readily identified. And so it is with Facebook Messenger, the wildly popular messaging app more commonly known simply as 'Messenger'.

Today we're having a look at Facebook's superstar app.

Loud and clear

Messenger was released for iOS and Android in August 2011, making it four years old.

Today the app now has 700 million users around the globe.

Controversial beginnings

In April 2014 Facebook put a few noses out of joint by announcing its users would have to download Messenger if they wanted to send messages via the Facebook app.

While this arm twisting didn't go down well with many, the proof is largely in the pudding . Today Messenger is the second most popular Instant Messaging app, behind WhatsApp with 800 million users.

Conveniently, Facebook owns both.

Talk time

Over one month 9.5 billion photos are sent over Messenger, and over one million video calls are made daily.

Messenger is a hit with the kids – 89% of US teens use the app.

And the country where Messenger is most popular? The Philippines.

Add ons

Messenger has since expanded its reach beyond simple text and voice messaging. In the US users can now send money to friends via the app, and video calls were introduced in August this year.

In fact, 10% of global internet phone calls are now placed via Messenger.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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