[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Snapchat shares soar with 9 million new users

Snapchat has announced its largest hike in shares since going public last year, with a 20% boost according to their most recent earnings.

Snappy numbers

With Wall Street looking for telling signs of life from the app which had been struggling this time last year, Snapchat now has 187 million daily active users according to their fourth-quarter report.

The company also beat analyst expectations by more than $30 million in achieving revenue of an impressive $286 million total.

According to chief marketing officer Aaron Goldman, “Snap benefited from some of the seasonality that’s expected during the holidays…but also saw some new brands come in and test the platform.”

The game of advertising

Due to the savings in automated ad platforms, ad prices were driven down but Snapchat projected relief from more advertisers bidding on remaining ad space.

Snapchat’s ad technology has continued to impress investors with its return and the innovations of introducing tracking pixel which measures performance and targeting analytics of the ad being run.

Being able to quantify Snapchat ad success has made a large splash for the social photo-sharing app, helping stay in step with the competition while bringing more revenue to the war chest.

Have you been waiting for more tracking analytics for Snap ads? Give us your thoughts in the comment section.

Learn with SMK through March

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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