[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Social Ad Spend tipped to pass Newspaper Advertising

Social media ad spend is predicted to overtake global newspaper ad revenues by 2020.

Post all about it

Zenith Optimedia has released a report forecasting social media ad spend will account for 20% of all internet advertising by 2019, around US$50 billion.

This is 1% less than the predicted newspaper revenue for the same year, and Zenith believes social media spend will comfortably leapfrog the printing presses by 2020.

More broadly, global advertising expenditure is expected to grow 4.4% this year, around the same rate as 2016.

Video spend up

Online video advertising looks like one of the biggest growth areas, and is estimated to be worth US$35.4 billion by 2019.

This places online video slightly ahead of radio advertising, but still some way behind TV budgets. For now.
 

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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