[SMK] Social Media Knowledge


Social Media Fail: Facebook Post

Facebook is ace for a great many things.

But defamation is not one of them, as Norfolk Island resident Kim Edward recently discovered.

Face Palm

Longtime island resident Ms Edward was recently caught up in a discussion about maintenance of a local bridge.

During a Facebook discussion Ms Edward alleged that at a public meeting Norfolk Island's administrator, Gary Hardgrave, would like to have the bridge maintenance "back-filled with local people".

A bridge too far?

The claims were denied by Mr Hardgrave and a number of those present. But that wasn't enough for Ms Edward, who retorted on Facebook with:

"Yeah and it's highly unlikely that the people hosting the party…would admit to what the arsehole said."

Island time

The comments resulted in Ms Edward, a public servant for 30 years, losing 2% of her wages. 

And to rub salt into the social wound, on July 1 when Norfolk Island ends a century of self-government, Ms Edward will lose her job, after being informed her position is no longer required in the new Regional Council.

The lesson for the rest of us: on Facebook everybody can hear you scream. And swear. 

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment