[SMK] Social Media Knowledge


The Voice of Facebook says ‘Aloha’

Facebook has been resting idle for sometime when it comes to AI voice assistants, but the social network is about to break its silence.

Say ‘Aloha’

Even though its smart speaker has been shrouded in secrecy for some time, Facebook is ready to launch its own speech recognition feature for Facebook and Messenger called Aloha.

Code discovered within both the Facebook and Messenger Android apps revealed the precursor signs of a new voice interface.

According to Facebook spokesperson Ha Thai, “We test stuff all the time — nothing to share today but my team will be in touch in a few weeks about hardware news coming from AR/VR org.”

Sight and sound

With Facebook’s Oculus Connect 5 conference coming up on September 25, it's likely that a big reveal is on its way. We reckon it's all tied into the new video chat smart speaker: The Portal.

The Portal is suspected to be based on a patent invented by Baback Elmieh and acquired by Facebook in 2016. The device was allegedly meant to launch in May but put on hold amongst the security scandal.

Facebook wants to make its mark in a big way by bringing voice transcription, AI assistance, and video communicating into the future. Unless the Amazon Echo grows a camera, things may be about to get interesting.

What do you think about Facebooks push into voice applications? Would you be inclined to purchased their smart speaker/camera? Let us know in the comments below.


Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment